Samer Choucair: Catering Contract with Dammam Airports Reflects Expanding Investment Opportunities in Saudi Arabia
Investment entrepreneur Samer Choucair emphasized that the growing number of investment agreements across Saudi Arabia reflects the success of the Kingdom’s economic transformation under Saudi Vision 2030. He noted that Catrion Catering Holding Company’s newly announced contract with Dammam Airports Company, valued at SAR 75.72 million plus a percentage of revenue, highlights the expanding opportunities available to investors and entrepreneurs within the Saudi economy.
Choucair explained that announcements of this nature are far more than financial news or commercial agreements. They represent strong economic signals that Saudi Arabia continues to build an integrated investment ecosystem based on high-value projects, long-term partnerships, and greater private-sector participation in national economic development.
*The Catrion Agreement Demonstrates a Sustainable Investment Model*
Samer Choucair pointed out that the Catrion agreement provides a practical example of investment linked to sustainable growth. The contract combines a fixed value of SAR 75.72 million with a variable annual revenue-sharing component ranging between 3.5% and 5.5%, creating a balanced investment structure that offers financial stability while benefiting from the anticipated increase in passenger traffic over the coming years.
He added that Catrion represents one of Saudi Arabia’s national success stories, with more than four decades of experience in aviation catering and integrated hospitality services. The company produces over 49.4 million meals annually, operates Sky Sales retail outlets featuring more than 100 international brands, and manages a culinary academy accredited by Worldchefs, demonstrating its ability to continuously develop its services and adapt to evolving market demands.
Choucair explained that the new agreement with Dammam Airports Company covers the operation of a facility at King Fahd International Airport for a period of 15 years, strengthening the company's presence at one of Saudi Arabia’s most important airports and reinforcing the continued expansion of aviation-related hospitality services.
*Saudi Airports Are Becoming Integrated Economic Hubs*
Samer Choucair emphasized that this agreement comes as Saudi Arabia’s airport sector undergoes significant transformation, driven by airport development initiatives supported by the Public Investment Fund (PIF).
He explained that Saudi airports are evolving into fully integrated commercial and economic hubs rather than simply transportation facilities, creating substantial opportunities for companies operating in hospitality, catering, retail, technology solutions, and facility management.
Choucair stated, "Saudi Vision 2030 is more than a national strategy—it is a roadmap showing exactly where capital, demand, and future opportunities are heading."
He added that continued growth in tourism and air travel is creating an integrated economic ecosystem that extends from commercial lounges and restaurants to digital hospitality solutions and partnerships with emerging airlines, including Riyadh Air. As a result, businesses supporting major national projects are expected to become among the most attractive investment sectors throughout 2026 and beyond.
*Samer Choucair: Long-Term Vision Is the Key to Investment Success*
Samer Choucair stressed that successful investing depends on understanding economic transformation and aligning investment decisions with long-term strategic trends.
He said, "Contracts such as the Catrion agreement are far more than financial figures—they demonstrate that the Saudi economy is building an integrated ecosystem that supports innovation, strategic partnerships, and the objectives of economic diversification."
He added, "In 2026, investors should focus on the ecosystem surrounding major projects—from infrastructure development to supporting industries such as hospitality and catering—because that is where the strongest long-term growth opportunities will emerge."
*Saudi Arabia Continues Strengthening Its Position as a Global Investment Hub*
Samer Choucair emphasized that Saudi Arabia is moving rapidly toward establishing itself as a leading global investment destination, noting that building sustainable wealth requires long-term planning aligned with Saudi Vision 2030 and the investment priorities of the Public Investment Fund.
He stated, "Wealth is never created by chance. It is built through strategic planning and intelligent investment. Saudi Arabia is becoming a global investment hub, and those who align their vision with Vision 2030 and the Public Investment Fund’s major projects will be the ones who build sustainable wealth."
Choucair encouraged investors and entrepreneurs to focus on sectors supporting national development projects, particularly hospitality, catering, logistics, and technology solutions connected to airports and tourism, emphasizing that these industries are positioned to benefit directly from the Kingdom’s continued infrastructure expansion.
He also recommended studying revenue-sharing contract models, explaining that they provide a balanced combination of financial stability and long-term growth potential. In addition, he encouraged investors to monitor companies listed on the Saudi Exchange that operate in sectors closely aligned with Vision 2030, including Catrion, given their exposure to expected growth in Saudi Arabia’s aviation and hospitality industries.
*Samer Choucair: Strategic Partnerships Will Shape the Next Stage of Growth*
Samer Choucair highlighted the importance of investing in innovation and sustainability, noting that companies that strengthen their workforce, implement internationally recognized training programs, and support local content development are better positioned to attract strategic partnerships and institutional investment.
He also emphasized that connecting global capital with Saudi Arabia’s domestic opportunities will become one of the defining success factors of the coming years, encouraging investors to establish partnerships that combine international expertise with the Kingdom’s expanding economic potential.
Concluding his remarks, Samer Choucair stated that every new project and every investment agreement represents an opportunity to create long-term economic value, emphasizing that Saudi Arabia now offers a comprehensive investment platform allowing entrepreneurs and investors to participate in one of the world's most significant economic transformation stories.
He concluded by saying, "Opportunities do not wait for those who hesitate. They reward those with vision, courage, and strategic planning. Saudi Arabia offers an unprecedented investment environment today, and the next notification that appears on your phone could carry the name of your own company or project if you are prepared to seize the opportunity."